A few weeks ago, I listened with interest to Jeff Goins’ interview of Lewis Schiff from Inc. Magazine. I had never heard of Lewis Schiff before.
The interview was based on Schiff’s book: Business Brilliant. I used to think radio hosts and podcasters often would interview authors “just to sell a book and make a buck.”
Let me say clearly, I have a different perspective now.
In the interview, Jeff admitted that he questioned some of the the claims Lewis made in the book. However, Jeff did say he has bought eleven copies of the book for his mastermind group. (He’s bought so many his wife shut down his buying power for that title. No more buying the book to give away.) Even others in the group questioned claims Lewis made in the book. However, the group members were willing to adjust their thinking to accommodate the claims.
I concede, in the course of the interview they knocked over some pretty important pins in my own structure. (Let me correct and restate: I thought the pins were important.)
I noticed that this particular interview has the least number of comments from all of Jeff Goins’ podcasts. Could we conclude it didn’t resonate as much with Jeff’s tribe as some other interviews he has presented? I am beginning to conclude the podcast was presented for only me.
It is hard for me to explain how paradigm-shifting and revolutionary the message of that podcast has been for me. I listened to it four times. (You might even find me listening to it again. No promises about that.)
The main thing it did for me: it gave me understanding that spurred me to action. I got it!
I had been dialoguing with a coach to help me in my graphic design and marketing business, but had not committed to a package to proceed with his services. After Lewis Schiff’s message of Business Brilliant had registered in my core I felt an urgency deep within.
I couldn’t go to bed before had I sent the email to the coach. My wife was waiting in bed while I was in the bathroom pecking out the message on my phone.
These are the main points I needed to get off my chest:
1. I’d like for you to help me be able to afford you for coaching.
2. I listened to Jeff Goins’ interview with Lewis Schiff. Kinda shook me up. I need help to be profitable. Can you help me? I need help/accountability to execute… and get it done. I’ve made excuses for too long. Lord, please grant wisdom in Jesus’ name. I need it.
I’m simply sharing these details on my blog to share my journey. It is something that has made a difference in my world. It might make a difference in yours.
Key messages in Jeff’s podcast and in the book:
1. Imitate, don’t innovate in your business.
2. The idea that you ‘pursue your passion and the money will follow’ is false. People who Schiff has interviewed who have done well for themselves and their businesses have indeed followed their passion, but then they followed the money. (Someone might take this as greed and money hunger. Truth be told, our local grocer has no plans to hand out loaves of bread for free. He charges money for it. Neither has the coffee shop next door started giving out coffee for free. Yeah, charging for these goodies is simply good business.)
3. Having a new idea for a start-up is not that impressive. The execution of the idea is what separates the winner from the loser. (Schiff is audacious enough to title a chapter in his entrepreneurial book with this name: Mastering the Mundane. Not exactly appealing to entrepreneurs. Read it to find out how cool that really is. I’m beginning to like it.)
Action steps I took:
1. Made myself accountable. I made a list of specific projects I needed to complete with finish-by dates that I gave to my coach.
2. I began doing projects instead of putting them onto my to-do list for the umpteenth time.
How my thinking changed as a result of my coach:
1. I knew I had someone in my corner, rooting for me. It motivated me. It strengthened my resolve and my purpose.
2. This specific coach’s personality, worldview, and business operation experience and success are a right fit for me. (This is the most important one.)
3. He is able to speak the truth in love and hold my feet to the fire if needed.
That’s been a few weeks now. But after I had a break in the action, I called my coach. I was ecstatic with the unfolding of events and the changes my mindset have had on my performance.
My coach said he could hear a difference in my voice.
Let me say, I have someone in my corner. My world has changed. I’m living the difference.
For so long, I’ve wanted to take all the credit myself for my success. I wanted to be the star of my own show. Guess again. (Talking to myself now.) I need help to succeed.
I have accomplished projects in these few short weeks that have been in my cache for months.
Truth is—we’re created as social beings and we function more productively in synergy with others than alone.
Coaching that is connected to specific actions in my life. That is what made the biggest difference for me.
I now understand in a fresh way: books have the power to change lives. Let’s get the word out about good books.
My adventure continues.
Do you have a coach? Why or why not? I’d be delighted to hear from you. Thanks for reading, and please leave your thoughts below.